The word bulk sms refers to a bundle of electronically transferable space, which can carry at least 160 Characters in each one of its. Bulk sms service has overrun the traditional marketing strategies with its unique spreading characteristics in the public. It will be interesting to understand that the phone ratio of our country has increased many folds compared to the last ten years. The success of the Group SMS was in its extreme reach and the ease of access. One in every three person reads sms regularly and sends replies in our country. It will be interesting to know that unlike other countries; about 83% of mobile users have not registered in the ndnc registry database..
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